DIGITAL DOUBLES
FOR DISTILLERY BRANDS
DIGITAL DOUBLE
A Digital Double is photo-realistic digital recreation of a real product. Hand crafted to match every detail down to the texture of the paper or the embossing of the glass.
Once built the digital double can be amended and updated to introduce new variants and refresh product ranges as required. It can be rendered on a simple white background, integrated into a powerful key-visual or placed within a crafted lifestyle setting.
THE PROCESS
We begin with a product samples for detailed reference, the technical drawing & print samples.
We prepare a millimeter perfect drawing & convert it into an extremely detailed 3D model capturing every detail
The model is then textured with photo real materials incorporating all the fine details that bring it to life.
Digital label artwork is also integrated, paying very close attention to the recreation of paper stock, inks, print specifications and complex foil & embossing details.
Finally the model is then beautifully lit & rendered mimicking all aspects of a real photography shoot to produce accurate, rich, appetising and engaging images.
FAST
Produce stunning product images, key visuals & marketing material for
teasers and launches before production has begun.
SIMPLE
Email files from your design team and we take care of the rest.
No couriers to and from suppliers and photo-studios.
ACCURATE
Physically accurate, super detailed product photography,
Precise colour matching and artwork quality graphics
EFFICIENT
No courier or studio fees. No time consuming retouching and cutout costs
No usage fees or copyright issues.
A fast turn around service that is repeatable & reliable
DETAILS MATTER
Each design element accurately reproduced into high resolution images for your audience to explore. We translate artwork files into rich pixel accurate images, delicately lit to reveal every detail, as realistic as images shot in a studio or location.
PRECISION
Great care is taken to translate every detail of the form into highly accurate 3D structures taking into account variations in glass wall thickness, specific brand features and even the imperfections that make it feel as authentic as real life.
BEAUTIFUL FINISHES
So much time is spent selecting, designing intricate detail and refining your packaging, from paper stock and embossing, from foil blocking to varnishes. We bring to life your choice of finishes to reflect the love, care and attention you put into every product .
E COM
Whether for you own website or one of the myriad of online retailers around the world, we provide beautifully lit and expertly framed images that capture the desirability of your product perfectly prepared for these specific needs.
PRODUCT RANGES
It’s never one and done, for Limited Editions or Yearly Releases you need a simple and cost effective way of consistently keeping your portfolio updated. With Digital Doubles you can easily introduce new variants and range refreshes without having to start from scratch, switching or waiting for photographer availability or final packs to be produced.
KEY VISUALS
Engaging Key Visuals are essential for drawing attention and conveying the essence of a brand. They serve as a perfect first impression, providing a crucial opportunity to showcase the product features and benefits. Digital Doubles can be easily placed within bespoke digital environments offering the potential to create stunning Key Visuals that would be prohibitively expensive to photograph traditionally.
DISTILLERY IMAGES
Nothing evokes the heritage of a brand like its home.
Using carefully selected reference, we create ownable shots inspired by the finer details of the distillery that can be quickly updated & adapted to introduce new variants & releases.
LIFESTYLE
Lifestyle imagery plays a crucial role in showcasing to consumers how your brand will fit into their lives.
By portraying packs in beautifully art directed and relatable settings, brands are able to develop an emotional connection with their audience. Digital doubles can be used to position your product in any scenario, allowing flexibility and freedom to express the brand personality whilst staying comfortably within budget.
